Heroes and Numpties Service Awards: March 2015

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Friday, 6 March 2015

Seaside Village, Big Bay, Cape Town Fish Market’s sneaky surcharge

at March 06, 2015 No comments:

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BAD

What is bad customer service? Bad customer service is when a customer feels their expectations were not met. According to our Trends Report, the top indicators of poor customer service include long wait times, an automated system that makes it hard to reach a human agent, and having to repeat information multiple times. People have expectations for how a company will serve them. If your customer support is not up to par, it can spell bad news for your brand. When customers have a negative service experience, they’re often quick to voice their complaints on social media. The message is clear: You can’t afford to ignore these annoyances in today’s digitally connected world.

Good customer service

Good customer service encompasses the seven qualities that I've mentioned in this post. Customers expect service these days to be things like friendly, empathetic, fair, and respectful of their time. For service to transcend good and become great, organizations need to exceed customer expectations.